The attention to Corporate Social Responsibility, over the years, has become an increasingly important topic. The importance of the topic is derived from various factors: the greater awareness of the impact (environmental, climate on employees) that companies have, and the fact that the short and long-term results often risk clashing. And yet, as the topic is gaining more and more importance (and popularity), the reconciliation between profit and social objectives is not simple. Is it possible to reconcile these important objectives? How organizations can change? Hbr.com tries to answer these and other questions with the article The Dual-Purpose Playbook.